From: Joe Fulmer <jfulmer@broadjumpllc.com>
Sent: Wednesday, October 7, 2020 8:10 AM
To: Lauren Davis <ldavis@broadjumpllc.com>
Cc: Cheryl Weatherford <cweatherford@broadjumpllc.com>; Wanda Lane <WLane@broadjumpllc.com>; Dan DeTorrice <ddetorrice@broadjumpllc.com>; Greg Statt <GStatt@broadjumpllc.com>; Greg Corban <gregcorban@broadjumpllc.com>
Subject: Playbook merging of category/manufacturer initiatives
Several times in recent weeks… the client acknowledges the importance of identifying the category/mfg combinations holding the greatest potential…triggering discovery and negotiations.
Discovery involves determining what other categories and manufacturers need to be included in the strategic planning and documentation for the initiative.
Today we can bundle categories within a manufacturer….to leverage several categories or the entire book of business. This is powerful.
What I have heard recently, and again this morning from WVU….is that they will strategically consider all the spend in a category or group of categories….then create a single initiative to determine opportunities based on price, current market share and possible market share realignment.
These clients need to have the opportunity to create an category(s) initiative, to manage and document the project strategically across manufacturers. For example, the clients need to create a DES initiative, merge and document at the category level and for each child vendor in the category. Today we cannot do this. (see screen shot). We wanted to create a DES initiative.
The corollary to this is when the client has a group of SKUs they want to manage as part of an initiative, either because that’s what they need or because of a misalignment in their categorization vs. BroadJump. We need to be able to manage and track the custom group of SKUs as an initiative….not through custom categorization but custom grouping of the SKUs.
I bet these are extraordinarily hard concepts to implement….but they are the reality as I see it.
If we cannot / do not want to enable these capabilities Playbook will have a limited attraction for many customers. Thanks for listening.
Hey Joe -- I'm breaking out the second piece of this, related to creating an initiative for a custom group of SKUs, into a separate idea. The first piece I believe we have a solution for, and is in development.